Branding & Growth Course: Step 2

First, let’s take a little look at progress made since YESTERDAY! Wow.

My goals were:

  1. Gain 20% new members in 3 months
  2. Publish 3/week through the next 3 months
  3. Establishing a NEW FEATURE on my blog 1/week.

So — we already know #3 has been completed. There may even be more events depending on what’s going on with my writing.

#2: this is twice!

And #1…I gained three new followers between yesterday and today! That exceeds my goal by one whole follower!

All of my first step goals have been reached, with the exception of ONE more post this week to fulfill #2!

So what do I do now? Increase my goals, of course! (Except for the # of posts/week.)

  1. Gain ANOTHER 20% new members in the next 3 months (that’s 3 more!)
  2. Publish 3/week
  3. Establishing a NEW FEATURE on my blog TWICE/week. — I’m already joining Weekend Writing Warriors. And now I believe I’m going to start one of my own — Naughty Moan-Day, for writers and bloggers to share NSFW snippets of their work. More details on that as I make them off.

NOW for new business: Branding & Growth Day 3 — Audit Your Brand!

This exercise talks about “branding” yourself. Basically, the list I made yesterday of things I wanted my blog to do for me is my brand. How I want to present myself to visitors in service to my blogging goals.Everything on the site, from graphics to posts says something about who I am and what my blog is about.

The lesson suggests going back to those goals for my blog, “Then, examine your blog from header to footer. Consider your theme. Look at every widget, page, and image and ask: does this clarify and reinforce my focus? How will this help me meet my goals? When you find something that can be improved: do it!”

Going over to the Resources section for this course, they give step-by-step tips on how to accomplish changes in my blog to focus the brand.

Some of these are really complicated questions, and I’m pretty happy with my blog as it stands right now. If any of you see something you don’t think promotes my books, their subjects, or anything related, please let me know in the comments.

The homework for today was to make one update. Well, one of the things I’ve been wanting to do is put up a few of my LGBTIQA and BDSM-positive graphics. I put up my “Non-Discrimination is Non-Negotiable” to start with. A few days ago, I also changed my entire theme, and that cool leather texture for my header.

So I would say I accomplished my blog task for today! Let’s see what happens in the next step!




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